Infographics have taken the media by storm. Audience is swamped with text-based content, and businesses are searching for new and innovative ways to communicate their messages. As a result, infographics, with their combination of text and images emerged as a popular approach of mounting above all the noise. This is the age of visual storytelling. With good reason, infographics, if created well, can be extremely effective. Infographics cater to our biologically visual brains and enhance memory. They capture attention and can communicate and simplify complicated messages and meaningfully visualize facts, figures, and data.
However, many infographics aren’t achieving their purpose. If the goals of an infographic are to stand out among all the text-based content and to communicate a message, why less than 1% of infographics see real success when over 10,000 are released online everyday?
This failure is primarily due to poorly created infographics. There’s no doubt that you…
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