The fundamentals of great infographics

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10 Reasons inforgrafix is essential-2

Infographics have taken the media by storm. Audience is swamped with text-based content, and businesses are searching for new and innovative ways to communicate their messages. As a result, infographics, with their combination of text and images emerged as a popular approach of mounting above all the noise. This is the age of visual storytelling. With good reason, infographics, if created well, can be extremely effective. Infographics cater to our biologically visual brains and enhance memory. They capture attention and can communicate and simplify complicated messages and meaningfully visualize facts, figures, and data.

However, many infographics aren’t achieving their purpose. If the goals of an infographic are to stand out among all the text-based content and to communicate a message, why less than 1% of infographics see real success when over 10,000 are released online everyday?

This failure is primarily due to poorly created infographics. There’s no doubt that you…

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The fundamentals of great infographics

10 ways psychology plays a big role in social media marketing

imprografix

Psychology & social media marketing

If you want to increase the odds of succeeding in your social media campaigns, you need your efforts to be paired with scientific principles and evidence to serve as your backbone. Knowledge about social psychology is a good start. It should come as no surprise that psychology plays heavily into social media marketing, which is why some posts are more likely to go viral than others. The tips below will help you utilize behavioral psychology in your next social media marketing campaign.

  1. Social Proof: Utilize the follow and share method in your social media campaigns, and ensure that all pieces of content have the number of shares that each has received. By doing so, you will encourage others to get on the bandwagon and join in with the “me too” philosophy by sharing and retweeting.
  2. Providing Acclamation: By providing recognition to both current and prospective customers, you express the value of…

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10 ways psychology plays a big role in social media marketing

10 ways psychology plays a big role in social media marketing

If you want to increase the odds of succeeding in your social media campaigns, you need your efforts to be paired with scientific principles and evidence to serve as your backbone. Knowledge about …

Source: 10 ways psychology plays a big role in social media marketing

10 ways psychology plays a big role in social media marketing