If you want to increase the odds of succeeding in your social media campaigns, you need your efforts to be paired with scientific principles and evidence to serve as your backbone. Knowledge about social psychology is a good start. It should come as no surprise that psychology plays heavily into social media marketing, which is why some posts are more likely to go viral than others. The tips below will help you utilize behavioral psychology in your next social media marketing campaign.
- Social Proof: Utilize the follow and share method in your social media campaigns, and ensure that all pieces of content have the number of shares that each has received. By doing so, you will encourage others to get on the bandwagon and join in with the “me too” philosophy by sharing and retweeting.
- Providing Acclamation: By providing recognition to both current and prospective customers, you express the value of…
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